Digital Marketing Course

       ADVANCE DIGITAL MARKETING COURSE                                     CONTENTS

MODULE 1 - DIGITAL MARKETING OVERVIEW
§  Introduction of the Course & Trainers
§  What is Digital Marketing?
§  Difference between Traditional Marketing and Digital Marketing?
§  Importance of Digital Marketing
§  Scope of Digital Marketing
§  Important Factors (Modules) in Digital Marketing?
§  Who can learn Digital Marketing Course?

MODULE 2 - CREATING BLOG
§  What is Blogger?
§  Benefits of Blogging
§  Types of Blogs
§  How to create Blog on BlogSpot
§  How to create Blog on Word press than another website
§  How to create new Post
§  How to create Page
§  Earn Money from Blogging
§  How to Customize and Manage Setting
§  How to promote Blog website

MODULE 3 - DESIGN GRAPHICS
§  Graphics effectively communication
§  Create your own Graphic for Clients & social media
§  Create Your LOGO, Banners, Templets etc.
§  Tools

MODULE 4 - GOOGLE ANALYTICS
§  Understanding Google Analytics
§  How Google Analytics works?
§  Google Analytics Account structure
§  Google Analytics Insight
§  Setup Google Analytics account for website or Apps
§  Guideline of Google Analytics account
§  How to add analytics code in website

MODULE 5 - GOOGLE TAG MANAGER
§  Definition of Tag Manager
§  How to create TM Account
§  Generate HTML Code
§  Set up Code in Blogger & WordPress
§  Verify GTM Account
§  Insert Pages in GTM

MODULE 6 - GOOGLE SEARCH CONSOLE
§  Introduction of Google Search Console
§  Importance of Google Search Console
§  Setting up Google Search Console Account
§  Adding websites to Google Search Console
§  Tracking the performance of website in GSC
§  Checking Crawling Status, Crawling Errors & Indexing Status
§  How to add Sitemap in GSC
§  How to check & add Robots

MODULE 7 - CONTENT MARKETING
§  What is Content?
§  What is Content Marketing?
§  Content marketing Strategy
§  Why Business need Content Marketing Strategy?
§  Create Content Process
§  Optimize that content for SEO
§  Process of Content Distribution
§  Create Unique and shareable Content
§  Content Spinning
§  Grammar Checker Tool
§  Duplicate Content Checker Tools
§  Keyword based Content

MODULE 8 - CHAT-GPT AI
§  What is Chat-GPT?
§  Strategies of AI
§  Future of AI
§  Why it’s so Famous?
§  What can Chat GPT do?
§  Limitation of AI
§  How to Earn Money with Chat GPT
§  Google Bard AI
§  Impact of GB AI
§  Bing AI

MODULE 9 - SEARCH ENGINE OPTIMIZATION (SEO)
§  Basic Description of SEO
§  Page Indexing and Understanding Google bots (Google Crawler)
§  Search Engine Basics
§  Major Search Engines
§  Web Ranking & Page Rank
§  Back Links and it’s Important
§  Important SEO Tools
§  Domain & Page Authority
§  Black Hat, White Hat and Grey Hat SEO
§  Technical, On-Page & Off-Page SEO

MODULE 10 - GOOGLE ADSENSE
§  What is AdSense?
§  Benefits of Google AdSense
§  How to get website approval for AdSense
§  Guidelines of Google AdSense
§  Using Google AdSense account interface for YouTube & website
§  When to get money from Google AdSense account

MODULE 11 - GOOGLE ADWORDS (PPC MARKETING)
§  What is Google AdWords
§  Setting up Google Account Creation
§  Billing Methods
§  Types of Google Advertising
§  Difference between Search & Display Campaign
§  Types of Campaigns
§  Search, Display, Shopping, Online Video
§  Creating first Search Campaign
§  Location & Language settings
§  Type of Bidding
§  Budget Setting
§  Ad Scheduling
§  Keyword Match Types
§  Improve Ad Rank
§  What is Quality Score
§  Types of Biding
§  Flexible Bidding strategies
§  Customize & optimize Bidding

MODULE 12 - BING PPC
§  What is Bing PPC
§  Features of Bing PPC
§  Create 1^st PPC Campaign
§  Guideline of Bing PPC
§  Optimization of Bing PPC
§  Keywords Biding
§  Keywords Research
§  Conversion Tracking

MODULE 13 - BING WEBMASTER TOOLS
§  What is Bing Webmaster Tools?
§  Setting up BWT Account Creation
§  Billing Methods
§  Types of BWT Advertising
§  Difference between Search & Display Campaign

MODULE 14 - SOCIAL MEDIA MARKETING (SMM)
§  Introduction to social media
§  Advantages over Online Marketing
§  Social Media Strategy
§  Facebook (Profile, Pages & Groups)
§  Instagram (Profile, Hashtags)
§  Google+ (Profile, Page & Community)
§  Twitter Profile creation
§  YouTube Profile & Channel Creation
§  How to generate Word of Mouth
§  Integrating social media into website & blogs

MODULE 15 - EMAIL MARKETING
§  Introduction to Email Marketing
§  Email as Conversation
§  Creating the Email using Google
§  How to Collect Bulk Email ID in Google
§  How to Collect Bulk Email ID in Facebook
§  How to Collect Bulk Email ID in Instagram
§  Using Email Extractor
§  Landing Page Optimization
§  How to Create Mailing List
§  Top Email Marketing Software & Online Tools

MODULE 16 - AFFILIATE MARKETING
§  What is Affiliate Marketing?
§  Affiliate Marketing Basics
§  Affiliate Network History
§  Introduction to Advertisers
§  Introduction to Publishers
§  How to be a successful Publisher?
§  Affiliate Network Analysis?
§  How to manage Affiliate Network Accounts?
§  Introduction to Top affiliate Network

MODULE 17 - VIDEO MARKETING
§  What is Video Advertising?
§  Importance of Video Marketing
§  Create Channel and Profile
§  Benefits of Video Marketing
§  Uploading Video on Video Marketing
§  Using YouTube for Business
§  Increase video views
§  Increase Subscriber
§  Video Marketing strategy

MODULE 18 - MOBILE MARKETING
§  What is Mobile marketing
§  Benefits of Mobile Marketing
§  Understanding Mobile devices
§  Mobile Marketing Trending
§  Creating Mobile Website through WordPress
§  Using tool for creating Mobile website & Apps

MODULE 19 - AD FORUM MARKETING
§  What is Quora
§  Create Quora Space
§  How to submit Question & Answer
§  Create Quora Business Account
§  Set up Marketing Strategies of Quora Ads
§  Reporting & evaluation
§  How to Earn Quora Post
§  Set up Monetization Account

MODULE 20 - ONLINE REPUTATION MANAGEMENTS (ORM)
§  Basic of Online Reputation Management
§  Introduction to social media
§  Online Monitoring /Brand Monitoring
§  How to Analysis Clients Business
§  Engaging with Customers
§  Building Positive Links
§  Why importance of ORM
 
MODULE 21 - WHATSAPP BUSINESS MARKETING
§  How to use WhatsApp for Business

§  How to sync your mobile & create auto message via the platform
§  Creating personalized business for auto generation & more

MODULE 22 - CREATING WORDPRESS
§  What is WordPress?
§  Buying Domain & Hosting Server
§  WordPress Installation
§  Features of WordPress
§  Quick Install the WordPress
§  Create User ID and Password
§  Create Blog, Business, E-Commerce Website
§  Finding themes and choosing the right one
§  Installing and configuring new themes
§  Pages, Tags, Media & Content Administration
§  Finding and Installing Plug-in Quickly and Easily
§  Create New Pages
§  Page Design & Customize
§  Add Widget in Page

MODULE 23 - LEAD & TRAFFIC GENERATION
§  What is Leads?
§  How to get relevant Leads?
§  Importance of Leads Generation
§  How to increase Leads Online?
§  Role of Landing Page
§  Converting Visitors into Lead
§  What is Traffic?
§  Type of Traffic

MODULE 24 - WEBINAR MARKETING
§  What is webinar marketing
§  What is Benefits
§  How use webinar tool for marketing

MODULE 25 - GOOGLE MY BUSINESS
§  What is Google My Business
§  How to setup Google My Business (GMB)Account
§  Verify GMB Account
§  Best Practices

MODULE 26 - LANDING PAGE
§  What is Landing Page
§  Why Importance of Landing Page
§  How to Create Landing Page
§  Elements of Landing Page
§  Create LP Through WordPress Themes & Plugins
§  Use Different Types of Categories in LP

MODULE 27 - INFLUENCER MARKETING
§  Learn Influencer Marketing aims to the People
§  Who act as Influencers in your Niche
§  How to Identify Popular Influencers
§  How to Directly Connect with Influencers
§  Type of Influencers
§  How to Become Influencers

MODULE 28 - FREELANCING TECHNIQUE
§  Freelancing website
§  Best practices
§  Registering on Freelancing Websites
§  Applying for online Jobs

MODULE 29 - DIGITAL MARKETING AGENCY
§  How to starts DMA?
§  List of Executive Summary
§  Industry Analysis
§  Target Audience
§  Sales

MODULE 30 - MAKE MONEY ONLINE
§  Affiliate Marketing
§  Influencer Marketing
§  Google Ad Sense
§  Micro Jobs Sites
§  Ad Forum
 

                      -: COURSE FEATURES: -

 

F   80% Practical’s Classroom Based Training

F  Work on Different Projects, Case Studies & Campaigns

F  100% Job Assistance

F  100% Google Certificate

F  Get DM Certificate from Institute

F  Handle Campaign Independently

F  Duration 3 - 4 Months

F  Also Available Special Batch Saturday & Sunday