Digital Marketing Courses

ADVANCE DIGITAL MARKETING WITH Ai COURSE CONTENTS

Module No.1) DIGITAL MARKETING OVERVIEW

·         Introduction of the Course & Trainers

·         What is Digital Marketing?

·         Difference between Traditional Marketing and Digital Marketing?

·         Importance of Digital Marketing

·         Scope of Digital Marketing

·         Important Factors (Modules) in Digital Marketing?

·         Who can learn Digital Marketing Course?

Module No.2) CREATING BLOG

·         What is Blogger?

·         Benefits of Blogging

·         Types of Blogs

·         How to create Blog on BlogSpot

·         How to create Blog on Word press than another website

·         How to create new Post

·         How to create Page

·         Earn Money from Blogging

·         How to Customize and Manage Setting

·         How to promote Blog website

Module No.3) DESIGN GRAPHICS

·         Graphics effectively communication

·         Create your own Graphic for Clients & social media

·         Create Your LOGO, Banners, Templets etc.

·         Tools

Module No.4) CONTENT MARKETING

·         What is Content?

·         Benefits of Content?

·         Type of Contents

·         What is Content Marketing?

·         Content marketing Strategy

·         Why Business need Content Marketing Strategy?

·         Create Content Process

·         Optimize that content for SEO

Module No.5) Ai (Artificial Intelligent) Tools

·         What is Ai?

·         Strategies of AI

·         Future of AI

·         Why it’s so Famous?

·         What can Ai do?

·         Limitation of AI

·         How to Earn Money with Ai

·         Google Gemini AI

·         Impact of GG AI

·         Bing AI

Module No.6) GOOGLE ANALYTICS

·         Understanding Google Analytics

·         How Google Analytics works?

·         Google Analytics Account structure

·         Google Analytics Insight

·         Setup Google Analytics account for website or Apps

·         Guideline of Google Analytics account

·         How to add analytics code in website

Module No.7) GOOGLE TAG MANAGER

·         Definition of Tag Manager

·         How to create TM Account

·         Generate HTML Code

·         Set up Code in Blogger & WordPress

·         Verify TM Account

·         Insert Pages in TM

Module No.8) GOOGLE SEARCH CONSOLE

·         Introduction of Google Search Console

·         Importance of Google Search Console

·         Setting up Google Search Console Account

·         Adding websites to Google Search Console

·         Tracking the performance of website in GSC

·         Checking Crawling Status, Crawling Errors & Indexing Status

·         How to add Sitemap in GSC

·         How to check & add Robots

Module No.9) SEARCH ENGINE OPTIMIZATION (SEO)

·         Basic Description of SEO

·         Page Indexing and Understanding Google bots (Google Crawler)

·         Search Engine Basics

·         Major Search Engines

·         Web Ranking & Page Rank

·         Back Links and it’s Important

·         Important SEO Tools

·         Domain & Page Authority

·         Black Hat, White Hat and Grey Hat SEO

·         Technical, On-Page & Off-Page SEO

Module No.10) GOOGLE ADSENSE

·         What is AdSense?

·         Benefits of Google AdSense

·         How to get website approval for AdSense

·         Guidelines of Google AdSense

·         Using Google AdSense account interface for YouTube & website

·         Types of ads and category

·         How to Place ads code in website or blog

Module No.11) GOOGLE ADWORDS (PPC MARKETING)

·         What is Google AdWords

·         Setting up Google Account Creation

·         Billing Methods

·         Types of Google Advertising

·         Difference between Search & Display Campaign

·         Search, Display, Shopping, Online Video

·         Creating first Search Campaign

·         Type of Bidding

·         What is Ad Rank

·         Improve Ad Rank

·         What is Quality Score

Module No.12) BING PPC

·         What is Bing PPC

·         Features of Bing PPC

·         Create 1^st PPC Campaign

·         Guideline of Bing PPC

·         Optimization of Bing PPC

·         Keywords Biding

·         Keywords Research

Module No.13) BING WEBMASTER TOOLS

·         What is Bing Webmaster Tools?

·         Setting up BWT Account Creation

·         Billing Methods

·         Types of BWT Advertising

·         Difference between Search & Display Campaign

·         Search, Display, Shopping, Online Video

·         Location & Language settings

Module No.14) SOCIAL MEDIA MARKETING (SMM)

·         Introduction to social media

·         Advantages over Online Marketing

·         Social Media Strategy

·         Facebook (Profile, Pages & Groups)

·         Instagram (Profile, Hashtags)

·         Google+ (Profile, Page & Community)

·         Twitter Profile creation

·         YouTube Profile & Channel Creation

·         How to generate Word of Mouth

·         Integrating social media into website & blogs 

Module No.15) EMAIL MARKETING

·         Introduction to Email Marketing

·         Email as Conversation

·         Creating the Email using Google

·         How to add & Send Bulk Email

·         Set a Timing Format

·         Use Tag in Email

·         Landing Page Optimization

·         How to Create Mailing List

·         Top Email Marketing Software & Online Tools 

Module No.16) AD FORUM MARKETING

·         What is Quora

·         Create Quora Space

·         How to submit Question & Answer

·         Create Quora Business Account

·         Set up Marketing Strategies of Quora Ads

·         Reporting & evaluation

·         How to Earn Quora Post

·         Set up Monetization Account 

Module No.17) VIDEO MARKETING

·         What is Video Advertising?

·         Importance of Video Marketing

·         Create Channel and Profile

·         Benefits of Video Marketing

·         Uploading Video on Video Marketing

·         Using YouTube for Business Increase video views

·         Increase Subscriber

·         Video Marketing strategy

·         Video Setting

Module No.18) AFFILIATE MARKETING

·         What is Affiliate Marketing?

·         Affiliate Marketing Basics

·         Affiliate Network History

·         Introduction to Advertisers

·         Introduction to Publishers

·         How to be a successful Publisher

·         How to choose a suitable Affiliate?

·         How to Promote link in Different Categories?

·         How to make Money via Affiliate Marketing

Module No.19) ONLINE REPUTATION MANAGEMENTS (ORM)

·         Basic of Online Reputation Management

·         Introduction to social media

·         Online Monitoring /Brand Monitoring

·         How to Analysis Clients Business

·         Engaging with Customers

·         Building Positive Links

·         Why importance of ORM

Module No.20) GOOGLE MY BUSINESS

·         Definition of Tag Manager

·         How to create TM Account

·         Generate HTML Code

·         Set up Code in Blogger & WordPress

·         Verify TM Account

·         Insert Pages in TM

Module No.21) WHATSAPP MARKETING

·         How to use WhatsApp for Business

·         How to sync your mobile & create auto message via the platform

·         Creating personalized business for auto generation & more

Module No.22) FREELANCING TECHNIQUE

·         Freelancing website

·         Best practices

·         Registering on Freelancing Websites

·         Applying for online Jobs

·         How to Crate Gigs

Module No.23) INFLUENCER MARKETING

·         Learn Influencer Marketing aims to the People

·         Who act as Influencers in your Niche

·         How to Identify Popular Influencers

·         How to Directly Connect with Influencers

·         Type of Influencers

·         How to Become Influencers

Module No.24) DIGITAL MARKETING AGENCY

·         How to starts DMA?

·         List of Executive Summary

·         Industry Analysis

·         Target Audience

·         Sales

·        Operations

Module No.25) MAKE MONEY ONLINE

·         Affiliate Marketing

·         Influencer Marketing

·         Google Ad Sense

·         Freelancing Technique

·         Ad Forum

·         Micro Jobs Sites

Module No.26) LEAD & TRAFF GENERATION

·         What is Leads?

·         How to get relevant Leads?

·         Importance of Leads Generation

·         How to increase Leads Online?

·         Role of Landing Page?

·         Role of Thank you Page

·         Converting Visitors into Lead

·         Converting Leads into Sales

Module No.27) WEBINAR MARKETING

·         What is webinar marketing

·         Benefits

·         How use webinar tool for marketing

Module No.28) CREATING WORDPRESS

·         Features of WordPress

·         Quick Install the WordPress

·         Create User ID and Password

·         Create Database

·         Create Profile

·         Finding themes and choosing the right one

·         Installing and configuring new themes

·         Editing and Customizing Themes

·         Pages, Tags, Media & Content     Administration

·         Core WordPress Settings

·        Menu Design

Module No.29) MOBILE MARKETING

·         What is Mobile marketing

·         Benefits of Mobile Marketing

·         Understanding Mobile devices

·         Mobile Marketing Trending

·         Creating Mobile Website through WordPress

Module No.30) LANDING PAGE

·         What is Landing Page

·         Why Importance of Landing Page

·         How to Create Landing Page

·         Elements of Landing Page

·         Create LP Through WordPress Themes & Plugins

-: COURSE FEATURES: - 

F  90% Practical’s Classroom Based Training

F  Work on Different Projects, Case Studies & Campaigns

F  100% Job Assistance

F  100% Google Certificate

F  Get DM Certificate from Institute

F  Handle Campaign Independently

F  Duration 3 - 4 Months

F  Also Available Special Batch Saturday & Sunday